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The portion of your page that’s visible to a user without scrolling or clicking is considered ‘above the fold’. Since it’s the first content a visitor sees, you’ll want to take advantage of this valuable real estate. Designing a landing page can often feel like a tricky mix of art and science.
Digital NRG: 133% increase in conversions
To build my page, I chose from a list of templates, while keeping my end goal in mind. Landing page designs don't have a lot of bells and whistles that are going to distract the visitor. As a consumer, what really makes me want to interact with a landing page is an offer that seems too good to pass up and a form that makes obtaining that offer easy. I could access even more information about using Twitter for marketing — for free. I thought devoting an entire page to this offer was a pretty smart idea; That way, it could focus solely on communicating the usefulness of a guide. Then, you must add a name for the pixel that you are creating and click the ‘Create Pixel’ button.
The Best Time to Post on Facebook in 2024: A Complete Guide
The imagery of ingredients and bottles pops against the serene baby blue background. As you keep scrolling, different parts of the page show up, and it's easy to add things to the cart. The page has good pictures and sounds, telling a story about adventures. Firstly, they promise measurable results from online marketing, setting the tone and message right away. Codecademy‘s landing page is a mix of authenticity and functionality. They kick things off with a real person’s testimonial, adding immediate credibility.
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There’s even a short video to show visitors how the service works before they try it. Since they’re dealing with money, it’s important to get the customer experience right the first time. There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. Conversion elements play an essential role in turning visitors into customers.
Landing page design builder kit
There’s a growing demand for grass-fed meat, which is where this landing page from the Grass Roots Farmers’ Cooperative and the agency MuteSix comes into the mix. Illustration can also allow companies to visually demonstrate points that would be difficult to express in other styles. On the Buoy landing page, a drowning person’s arm is reaching up for a buoy. This imagery is used to hint at the idea that the company Buoy helps you stay afloat if you feel like you are drowning financially. Illustration is a great choice here, given that any realistic representation of someone drowning might feel too intense. This design will definitely come across as light-hearted, friendly and helpful to someone who is actually drowning in debt.
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Over 30 landing pages can get you seven times more leads compared to sites with less than 10—no need to say more about the impact of a good landing page. Whether you want to grow your brand through social media or to level up as a marketer, developing a social media marketing strategy is essential. Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices.... Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business. Since people tend to skim content on the internet, you’ll want to make your copy as inviting as possible. Large chunks of text can be an eyesore and may prevent users from receiving your message.
15 Landing Page Ideas to Inspire Your Next Campaign - WordStream
15 Landing Page Ideas to Inspire Your Next Campaign.
Posted: Mon, 18 Dec 2023 08:00:00 GMT [source]
A low-intent visitor is someone who visits a landing page via a display ad, an informational Google search, or a native audience on Facebook, and has no intent to convert. Our friend Johnathan Dane at KlientBoost provided these five indispensable rules, based on their extensive experience with landing page testing. You should definitely keep these in mind, but only if you want to, y’know, get awesome landing page results. VWO describes themselves as a “comprehensive experimentation platform,” and they’ve got the chops to prove it. They offer multiple testing tools and the ability to dig deep into the code so you can tweak pages to your heart’s content.
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For example, in Google, divvy up your branded, competitor, generic, and informational keywords into different campaigns. In Facebook, separate your custom, lookalike, and saved audiences into different ad sets. Test different subject lines, email designs, and especially the CTA that leads to your landing page. Now that we know what a landing page is, let’s look at the five key elements that every high-converting landing page should have. If you’d rather get external help, you can hire a freelancer or agency to design and create landing pages for you.
Did you find this article helpful? You might also like our all-you-need social media toolkit.
The right landing page will motivate visitors from your Facebook ad campaign to take action and convert them into leads and customers. Needless to say that classical landing page builders with built-in AI copy-generation tools (especially if based on reliable engines like ChatGPT) seem to be the perfect combination. With them, you will get all that you need within one platform – a perfect deal for time-savers. The platform’s AI writer allows you to generate 50+ types of written content (e.g., social media quotes, landing page copy, product descriptions, and more). You can also use it to refresh and enhance existing content, as well as generate review responders.
Your visitors may come directly to your site in search of your contact information or determine they want to contact you for assistance or support after spending some time on your page. The navigation at the top of the page is minimalist and the live chat on the bottom right can collapse to make the landing page appear even cleaner for visitors. As you can see on HubSpot’s landing page, although the visual takes up a lot of the page, the headline, written content, and CTA are organized in a simplistic and aesthetically-pleasing way. Additionally, “grow better” is a saying HubSpot uses throughout all marketing materials. It’s something the company works to do every day — to help other businesses grow better. This makes the headline on-brand too (which is another best practice we’ll talk more about momentarily).
Best Landing Page Builder Of 2024 – Forbes Advisor - Forbes
Best Landing Page Builder Of 2024 – Forbes Advisor.
Posted: Fri, 02 Feb 2024 08:00:00 GMT [source]
Using high-resolution photography and lots of white space, Native Poppy’s landing page is a pleasure to look at. Visitors are greeted by a friendly bot —complete with emojis and GIFs —that encourages them to provide information in a conversational format instead of via a traditional form. Of course, the address itself won‘t be enough to get a true appraisal value of a home. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are.
Here’s where you dive more into why your offer is worth trading for someone’s email address. People today are SUPER reluctant to give away their email address. Like I just mentioned, landing pages CRUSH normal pages because they’re 100% focused on a single CTA.
Work with the flow of visual patterns to drive people to the key points that will get them to convert. I've found that most landing pages follow a very similar structure because it’s been proven to work. Give your visitors every possible opportunity to convert, no matter how they view your page. Ask for as little info as you need in your lead form to create a low barrier to entry. A name and an email are more than sufficient to nurture a new lead.
This is the percentage of visitors who land on your page and leave without interacting further. A high bounce rate might mean your page isn’t resonating with your audience or isn’t what they expected. When high-intent buyers convert on your CTA, make the process as frictionless as possible. You already know the data surrounding the ability to close a lead with more time that goes by. While a standard form might show all fields in a single column, a multi-step form breaks up six fields into four very digestible stages. Visitors don’t see Step Two until they complete Step One, and so on.
Check out some industry benchmarks to set as your baseline, but don’t be discouraged by other company’s results. Contacts refer to the number of leads that you generate from your form. This differs from submissions because duplicate contacts are only counted once, meaning if a current lead fills out your form to get your offer, they don’t affect the count. You repeat this cycle until you reach a conversion rate that you’re happy with (and that falls within realistic expectations, which we’ll cover below).
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